From Likes To Leads – Use Social Media The Right Way

Description

Most companies already have a Facebook Page, Twitter account and LinkedIn, but are you using these valuable channels in the most effective way possible to generate leads for your business? Having a presence on social media is one thing, but making sure your hard work and effort isn’t wasted can be a challenge of its own. Jason Parkinson, President & CEO, and Mark Hemmer, Director of Marketing, will teach you ways to leverage your social media channels so they start generating business for your company. Jason & Mark will cover:

• The best practices around paying for placement on Facebook
• Generating the right content in the right channels that drives results
• Converting your social media audience into your own lead database
• Engaging with your audience to delight them
• Using Contesting & Targeting to reach more customers