Getting Ready for International Trade: 5 part webinar series

Description

Session Three: How to Enter Foreign Markets and Partner Selection
Once a company has selected a foreign market for export expansion, the next two decisions are which entry mode to use, which potential partners? This session details the entry mode options from indirect exporting, to direct exporting and foreign direct investment (FDI). The challenge is how to balance the risk versus the rewards of these options. We will discuss how even a small amount of FDI can be highly effective in gaining strong control over the market and enhanced customer feedback. We will also discuss how 3PLs and FTZs can be leveraged to support market entry. Once the entry mode has been selected, companies need to find potential partners.  The session details the best methods to find overseas partners, both with and without travel. The session ends with how to make partner selection decisions and which factors should be considered. We will also discuss how state and federal programs can make the process of finding great partners easier and faster. Register here https://bradley.zoom.us/meeting/register/tJ0tde6hqj4pGNAOmzkVUwXpAadOJXMfTL7b