Make Your Website Work for You - Building a New or Modifying an Existing Website

Description

The Illinois Small Business Development Center at Bradley University has partnered with Grow with Google and is excited to provide this 3-part live webinar training series at no cost to participants. Whether you’re an aspiring entrepreneur, a legacy business that wants to grow your business, or you want to develop a stronger online presence - this webinar is for you. Grow with Google helps people grow their skills, careers and businesses by offering free digital skills training and tools. During this series you will learn how to create a website that supports your business goals, growth, and online presence. Learn the science of shopping. Acquire the skills and knowledge to connect with the right consumers and drive sales. Participants will learn new and unique opportunities to connect to customers online. A well-organized website is essential., Learn how to incorporate the smart framework and making your website more actionable. Gain valuable insights that help you make more strategic business decisions by using Google Analytics. Making data-driven improvements with Google Optimization. Who should attend: New business start-ups that have little to no experience with website development. Businesses that have little to no online presence. Businesses who currently only utilize social media platforms and want to improve their online presence to increase sales and build branding. Anyone who wants to learn about building a website or sharpen their marketing skills. You may attend any or all sessions. Intro: Whether you are launching a new website or sprucing up an outdated one, in this webinar you will learn how to connect with consumers, drive sales, build your brand, generate leads, and attract employees. Learn about navigation tools from a to customer’s shopping experience to check-out. Discover what is behind the scene and how a search works. Talking points: Web Design: look and feel, content, functionality, purpose, etc. What is the goal of your website? What is the functionality of your website? The importance of creating relevant content. Looking ahead: Session 2: Thursday, December 9, 2021. Shopping & Connecting with Your Customers Time: 3:30pm – 5:00pm Session 3: Thursday, December 16, 2021. SEO, Google Analytics, and Optimization Time: 3:30pm – 5:00pm