ONEFIRE 2018 Educational Series: Keywords Are Dead - The New SEO

Description

Optimizing your website with keywords used to be an acceptable practice for improving your overall search engine ranking. With Google updating their algorithms to use their “RankBrain” A.I. system, it’s more important than ever to ensure your website will continue to rank at the top of the search results in the years to come. You’ll learn:

• Why the shift in Google ranking may affect your local business
• The “Topic Cluster” model for optimizing your website
• How to create Pillar Pages of content that search engines will see
• The tools needed to tie everything together across your website